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This website has the following in the site, "Surefire by Top of Mind." We analyzed that the web page also stated " Insellerate empowers mortgage teams to contact, convert, and close more loans." It also stated " Implement custom strategies to intelligently distribute, contact, nurture, and manage your leads. Be the first to contact new leads and further engage with powerful contact strategies. Get complete insight into your pipeline to manage leads and teams more effectively. Created by mortgage professionals for mortgage professionals." The header had inSellerate as the highest ranking search term. It was followed by insight, intouch, and inemail which isn't as ranked as highly as inSellerate. The next words they uses is dialer in CRM. Cloud based CRM was also included and might not be seen by web engines.